Our main strategy consists the plan of our actions which are designed to achieve a long-term or overall aim in order to fulfill mutually beneficial conditions for our partners where the major principal is to achieve the goals, meet the expectations of the customers and sustain a competitive advantage in the marketplace.

We aim below 5 aspects with our business strategy;

Cost Leadership

Minimize the cost structure and transfer the value to the customer in terms of low price


High quality product, high customer service, rapid innovation are some of the few key points of differentiation.

Focused Low Cost

Offerings only to a small segment of consumers at a low cost

Focused Differentiation

Compete on differentiating the offering but to a small much targeted segment of consumers

Integrated Low Cost Differentiation Strategy

Adapting to the environmental changes by learning new technology and leveraging on core competencies to provide differentiated products at low cost